Marketing Dynamics in Technology-Based Industries: Pioneering Advantage, Customer Experience, and Adaptive Pricing

Gurumurthy Kalyanaram ()
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Gurumurthy Kalyanaram: NMIMS University

A chapter in Driving the Economy through Innovation and Entrepreneurship, 2013, pp 213-222 from Springer

Abstract: Abstract In this chapter, we address three important research and managerial issues relevant to the dynamic marketplace of technology-based industries. Is there a pioneering market-share advantage? What should be the strategic marketing approach to this entry phenomenon? What is a useful customer care conceptual model? What is appropriate pricing approach?

Keywords: Market Share; Customer Service; Reference Price; Customer Experience; Early Entrant (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-0746-7_18

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DOI: 10.1007/978-81-322-0746-7_18

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