Mobile Banking: A Study on Progress and Customer Perception in India for Financial Inclusion

S. Sudalai Muthu () and T. Kadalarasane ()
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S. Sudalai Muthu: Pondicherry University
T. Kadalarasane: Pondicherry University

A chapter in Driving the Economy through Innovation and Entrepreneurship, 2013, pp 757-774 from Springer

Abstract: Abstract The aim of this chapter is to study the progress of M-Banking in India and to assess the customers’ perception towards usage segment of M-Banking by the customers. The result of this chapter reveals that mobile banking is enjoying a rapid growth in India. Mobile banking services are growing both in terms of volume and value of transaction. The results also reveal that usage pattern of M-Banking services among the customers is increasing. Mostly young and educated customers are very much interested to apply and avail mobile banking services. ‘Convenience’, ’24 × 7 flexible services’, ‘speed’ and ‘quick financial decision’ are the factors responsible for motivating customers to use mobile banking system. Government and other regulators may take some steps to introduce user-friendly software, good network, suitable regulation and security system that would help to bring 100 % financial inclusion in India.

Keywords: Mobile Banking System; Customer Perceptions; Flexible Service; Wireless Access Protocol (WAP); Bank-based Model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-0746-7_62

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DOI: 10.1007/978-81-322-0746-7_62

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