Developing Sustainable IT Market Information Services: The Case of Esoko

Olayinka David-West ()
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Olayinka David-West: Pan-African University

A chapter in Driving the Economy through Innovation and Entrepreneurship, 2013, pp 857-868 from Springer

Abstract: Abstract This chapter introduces Esoko, an IT system offering market information services (MIS) from which sustainability factors relevant to emerging economies are derived. Using the case study method and a research design formulated by the inclusive markets team of the United Nations Development Programme (UNDP), qualitative data was acquired through semi-structured interviews and company documents and subsequently analysed using coding techniques. The resultant 14-factor model illustrates three distinct dimensions of sustainable MIS – consumer, organisational, and institutional. The findings demonstrate that unlike static enterprise or governmental IT systems, MIS are dynamic and require continuous information services and hence cannot be bound by time.

Keywords: Business Model; Short Message Service; United Nations Development Programme; Market Information; Critical Success Factor (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-0746-7_70

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DOI: 10.1007/978-81-322-0746-7_70

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