Integrating CSR and its Sustainability into Management Education: The GITAM-SIFE Model

M. V. Rama Prasad () and Sankar Mukherjee ()
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M. V. Rama Prasad: GITAM University
Sankar Mukherjee: GITAM University

Chapter 10 in Implementing Corporate Social Responsibility, 2014, pp 139-150 from Springer

Abstract: Abstract This paper attempts to draw a core model to instill the value and ethics of social responsibility to students in order to explore their acumen towards social responsibility. This hermeneutics study has been made to elicit the link between CSR with its substance and sustainability in management education. Corporate Social Responsibility (CSR) being a buzz word in recent days around the business philosophy, which encompasses the entire gamut of social, economical and political activities that leads towards an inclusive growth of the society. Once a fringe idea, CSR is now a part of business mainstream. The word Management starts with “MAN” that manages entire responsibilities with effective notes under the terminology called management. Responsibilitiy and management co-exist within a framework called value based responsibility. Every management aspects have its unilateral objective to create value in mutual terms. Education is a foundation platform to create the value particularly moral value called “neeti.” This moral value is the source of substance for CSR as well its sustainability. Management education can play a pivotal role to institutionalize this moral value to the management students who are nothing but a seed for budding manager. This study depicts the role of management education in forming the foundation of CSR to seek its sustainability through a model GITAM-SIFE instituted by GITAM Institute of Management, Vishakhapatnam.

Keywords: CSR; Indian CSR; Students; Management; GITAM-SIFE (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-1653-7_10

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DOI: 10.1007/978-81-322-1653-7_10

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