Issues in Implementing CSR: An Indian Perspective

Archana Shukla () and Laura Donovan ()
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Archana Shukla: Prakruthi (now), previously Partners in Change
Laura Donovan: Partners in Change (Independent consultant in Costa Rica now)

Chapter 11 in Implementing Corporate Social Responsibility, 2014, pp 151-165 from Springer

Abstract: Abstract The implementation of Corporate Social Responsibility (CSR) has gained momentum in the past five years. The perspective and practices may differ for each company but there is a slow but sure movement among businesses from seeing CSR as philanthropic activities in the local communities to a more strategic and inclusive understanding of managing business impacts. This paper throws light on the recent trends, changes and challenges in CSR in India. It aims to examine government’s Promotion of the subject as well as highlight a few best practices identified during the judging and assessment process carried out for a national-level CSR award.

Keywords: CSR; Indian CSR; Philanthropy; CSR trends; Best practices; CSR awards (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-1653-7_11

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DOI: 10.1007/978-81-322-1653-7_11

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