New Product Development

K. B. Akhilesh
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K. B. Akhilesh: Indian Institute of Science (IISc)

Chapter Chapter 15 in R&D Management, 2014, pp 193-206 from Springer

Abstract: Abstract Developing and launching successful new products is a key marketing value driver of any R &D organizations. The chapter has featured the operational definition, role and scope of NPD. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results. This has been clearly conveyed in this chapter how NPD as strategy adds a competitive advantage. At the end, chapter briefly accounts to the theoretical understanding of NPD, framework of NPD and models to explain the execution of NPD. Learning Objectives: To understand the vital role of new product developments (NPD) for an organization and in turn the economic growth of the country; to explore how to evolve an NPD strategy, evolutionary theory behind NPD, and Brown and Eisenhardt framework; to provide a brief description of various models in NPD.

Keywords: Role of new product development for R&D organizations; Innovation in NPD; How to Evolve an NPD Strategy; Abstracting understanding of NPD; Evolutionary theory; Execution of NPD (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-1946-0_15

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DOI: 10.1007/978-81-322-1946-0_15

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