Symbiotic Venture and Social Capital: The Effects of Market Orientation on Small Entrepreneur Firms in China

Ji Li (), Zhenyao Cai, Hong Zhu, Tao Liu () and Shengping Shi ()
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Ji Li: Wing Lung Bank Building for Business Studies, Hong Kong Baptist University
Zhenyao Cai: Wing Lung Bank Building for Business Studies, Hong Kong Baptist University
Hong Zhu: Wing Lung Bank Building for Business Studies, Hong Kong Baptist University
Tao Liu: Southwest University
Shengping Shi: Southwest University

Chapter Chapter 9 in Entrepreneurial Ecosystem, 2015, pp 219-240 from Springer

Abstract: Abstract Adopting a perspective of social capitalSocial capital theory, we study the effect of market orientationMarket orientation on the stabilityStability of symbiotic venturesSymbiotic venture in an emerging economy. Focusing on a subset of these ventures, namely symbiotic small–large firm venture, we show that firms’ market orientation has a positive effect on trust, which is considered as a piece of important social capital. And this social capital, in turn, has a positive effect of the stability of the symbiotic ventures. Moreover, social capital also has a positive effect on the sharing of resourcesResource among the partners, which should also influences stability of symbiotic venture in the future. Finally, personal relationship, which is often an important factor for marketing success in emerging marketEmerging marketing , also has a significantSignificant relationship and positive relationshipPositive relationship with the stability of the venture alliances. This paper concludes with a discussion of the implications for academic researchers and practitioners.

Keywords: Market orientation; Mutual trust; Performance and stability; Symbiotic ventures (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-81-322-2086-2_9

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DOI: 10.1007/978-81-322-2086-2_9

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