Data Analysis Methods Applied to Agricultural Marketing

N. F. Matsatsinis, E. Avgerinopoulos and G. Baourakis
Additional contact information
N. F. Matsatsinis: Technical University of Crete, Decision Support Systems Laboratory
E. Avgerinopoulos: Mediterranean Agronomic Institute of Chania
G. Baourakis: Mediterranean Agronomic Institute of Chania

A chapter in Advances in Stochastic Modelling and Data Analysis, 1995, pp 244-258 from Springer

Abstract: Abstract Data analysis techniques have been tried in this research examining German consumer perceptions and attitudes with respect to the olive oil product. An outline of the International and German olive oil markets is presented. The consumers surveyed are all olive oil users and their oil and fat consumption trends and habits are retrieved through the applied research procedures.

Keywords: Food marketing; data analysis; marketing of new products (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-017-0663-6_16

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DOI: 10.1007/978-94-017-0663-6_16

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