Comparative Behavioural Analysis of European Olive Oil Consumers

Y. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez
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Y. Siskos: Technical University of Crete, Decision Support Systems Laboratory
E. Grigoroudis: Technical University of Crete, Decision Support Systems Laboratory
N. F. Matsatsinis: Technical University of Crete, Decision Support Systems Laboratory
G. Baourakis: Mediterranean Agronomic Institute of Chania
F. Neguez: Mediterranean Agronomic Institute of Chania

A chapter in Advances in Stochastic Modelling and Data Analysis, 1995, pp 293-310 from Springer

Abstract: Abstract This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.

Keywords: agricultural marketing; data analysis; marketing of new products (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-017-0663-6_18

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DOI: 10.1007/978-94-017-0663-6_18

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