Walmart: Love, Earth (A)

N. Craig Smith () and Robert J. Crawford ()
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N. Craig Smith: INSEAD
Robert J. Crawford: INSEAD

Chapter 13 in Managing Sustainable Business, 2019, pp 243-267 from Springer

Abstract: Abstract This case is about Walmart’s launch of Love, Earth—a one billion dollar line of sustainable jewellery—told from the perspective of an NGO activist. Perhaps uniquely among sustainability cases to date, it offers the opportunity to explore strategic CSR and sustainability by a large MNC from the perspective of the firm and the NGO activists.

Keywords: Walmart; Multi-national Corporations (MNCs); Dirty Gold; Conflict Diamonds; Jewelry Line (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-024-1144-7_13

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DOI: 10.1007/978-94-024-1144-7_13

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