Tetra Pak: Sustainable Initiatives in China

Fu Jia (), Zhaohui Wu () and Jonathan Gosling ()
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Fu Jia: University of Exeter Business School Streatham Court
Zhaohui Wu: College of Business Oregon State University Corvallis
Jonathan Gosling: University of Exeter Business School

Chapter 4 in Managing Sustainable Business, 2019, pp 63-82 from Springer

Abstract: Abstract In January 2009, Hudson Lee, President of Tetra Pak China, was looking over a cliff. The company had invested €65 million to expand its packaging plant on Hohhot, the capital city of Inner Mongolia, China, on top of its initial 2004 investment of €50 m. The expansion plan was based on the inexorable rise in milk consumption in China – growing from 16 to 23 million tons between 2005 and 2012. This was a market with huge opportunities for growth, and powerful domestic brands to reach out to China’s 1.4 billion consumers. The plant initially designed to produce 20 billion cartons a year now had the capacity to process 60 billion cartons.

Keywords: Sustainability; Operations management; Supply chain management; Packaging industry (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-94-024-1144-7_4

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