B2C Digital Enterprise: E-Tailing

Jun Xu ()
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Jun Xu: Southern Cross Business School, Southern Cross University

Chapter Chapter 4 in Managing Digital Enterprise, 2014, pp 77-95 from Springer

Abstract: Abstract This chapter provides an overview of e-tailing, discusses issues of e-tailing, reviews success factors of e-tailing, and presents some emerging trends and future directions of e-tailing.

Keywords: Supply Chain; Chinese Consumer; Touch Point; Online Purchase; Order Fulfilment (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-6239-094-2_4

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DOI: 10.2991/978-94-6239-094-2_4

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