Digital Platforms

Jun Xu ()
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Jun Xu: Southern Cross University

Chapter Chapter 7 in Managing Digital Enterprise, 2014, pp 131-143 from Springer

Abstract: Abstract This chapter introduces the definition and different types of digital platforms, reviews social media platforms, and discusses some issues and success factors of digital platforms.

Keywords: Social Medium; Social Media Platform; Customer Engagement; Digital Platform; Social Business (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-6239-094-2_7

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DOI: 10.2991/978-94-6239-094-2_7

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