Using Information Systems for Improving External Relations: Customer Relationship Management Systems and Supply Chain Management Systems

Jun Xu () and Mohammed Quaddus
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Jun Xu: Southern Cross University
Mohammed Quaddus: Curtin University

Chapter Chapter 8 in Managing Information Systems, 2013, pp 121-138 from Springer

Abstract: Abstract In this chapter, we will explain benefits from effective customer relationship management (CRM) and CRM systems, review different types of CRM applications/systems, discuss challenges & issues involved in implementing CRM systems as well as the future trends in the development of CRM systems, explain benefits from effective supply chain management (SCM) and SCM systems, review different types of SCM applications/systems, and discuss challenges & issues involved in implementing SCM systems as well as the future trends in the development of SCM systems.

Keywords: Supply Chain; Supply Chain Management; Manage Information System; Customer Relationship Management; Harvard Business Review (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-91216-89-3_8

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DOI: 10.2991/978-94-91216-89-3_8

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