What Are the Strategies of Australia’s Universities? Strategy

Timothy Devinney () and Grahame Dowling ()
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Timothy Devinney: Alliance Manchester Business School
Grahame Dowling: University of Technology

Chapter 10 in The Strategies of Australia’s Universities, 2020, pp 169-181 from Springer

Abstract: Abstract As a group, Australia’s public universities are weakly differentiated.They have more points-of-parity than points-of-difference.This presents an opportunity for a new university to adopt either a focus or a cost-leadership strategy and disrupt the current situation.Currently, most universities look to superficial ways to communicate their minor points-of-difference.In this endeavour many would benefit from the services of a good advertising agency.

Keywords: Weak differentiation strategy; Points-of-parity; Points-of-difference; Industry engagement; Organisationalculture; Course proliferation; Corporate communication (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-3397-6_10

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DOI: 10.1007/978-981-15-3397-6_10

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