E-Marketing

Vasant Chintaman Joshi
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Vasant Chintaman Joshi: Bank of India

Chapter Chapter 11 in Digital Finance, Bits and Bytes, 2020, pp 165-189 from Springer

Abstract: Abstract Digitized marketing affords an opportunity both for personalization of products and also bringing in financial management skills to bear on such decision making by individuals. A stitch in time (i.e. an advisory from the bank or FI) would save a customer from rash and wanton expenditure. The banker’s warning is likely to be heeded. At the same time, the banker could advice you about ways to prepare for emerging future needs. In this endeavor, technology will play a very important role. Data analysis, mobile applications, email messages, and video presentations could assist a customer in refining his financial management skills. Technology will play a significant role in the future marketing efforts. Customers should realize that they have to be active participants in the process, men and machines have to act in-sync.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-3431-7_11

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DOI: 10.1007/978-981-15-3431-7_11

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