Study on the Development Mode and Promotion Strategy of Tourism-Oriented Characteristic Small Town in Jiangxi Province

Qunhong Liu () and Shuoyang Li
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Qunhong Liu: Jiangxi Normal University
Shuoyang Li: Jiangxi Normal University

A chapter in Proceedings of the 23rd International Symposium on Advancement of Construction Management and Real Estate, 2021, pp 66-76 from Springer

Abstract: Abstract In the upsurge for construction of characteristic small town, as the main force, the tourism-oriented characteristic small town plays a significant role for the development of characteristic small town, all regions have tried to build the tourism-oriented characteristic small town to promote the development of the local economy, thus pushing forward the new type urbanization. This paper takes the tourism-oriented characteristic small town in Jiangxi Province as the research object, then, it analyzes the necessity and present situation of developing the tourism-oriented characteristic small town in Jiangxi Province, next, according to the guiding role of the development mode to the development of things, the paper analyzes the development mode of the tourism-oriented characteristic small town in Jiangxi Province, so as to find out the problems of neglecting the industrial development, the disharmony between the tourism industry and the residents' life as well as the strong centralization of the tourism regions that are existing in the development of the small town. Finally, relevant countermeasures are put forward form three aspects, which are the perfection of industrial system, reasonable allocation of functions and the development of tourism in the whole region.

Keywords: Tourism-oriented characteristic small town; Developing pattern; Promotion strategy (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-3977-0_5

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DOI: 10.1007/978-981-15-3977-0_5

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