The Promotion of Rural Tourism to Rural Revitalization—A Case Study of Longmen County

Ting Yuan, Shuailin Wu, Chenpeng Song, Zijin Liao and Zhigang Wu ()
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Ting Yuan: Guangdong University of Education
Shuailin Wu: Center for Urban and Regional Development Studies
Chenpeng Song: South China Normal University
Zijin Liao: South China Normal University
Zhigang Wu: South China Normal University

A chapter in Proceedings of the 24th International Symposium on Advancement of Construction Management and Real Estate, 2021, pp 2089-2103 from Springer

Abstract: Abstract Rural tourism plays an active role in optimizing industrial structure, improving rural environment, promoting the inheritance of local culture, and enhancing employment and income. Rural tourism is an important driving force for rural revitalization. Taking Longmen County of Huizhou City as an example, this paper used semi-structured interviews and questionnaires to investigate and analyze the current situation of rural tourism development, the distribution and development of rural tourism resources, residents’ participation and tourism talents in Longmen County. The study found that rural tourism in Longmen County is in the early stage of development with uneven distribution and development of tourism resources, low participation of residents, serious homogenization of characteristic tourism souvenirs, nonstandard service standards in tourism employee and lack of high-end employees. On this basis, some suggestions are put forward in the following: first, developing tourism industry as the core to comprehensively promote sustainable rural revitalization and enhancing the beauty of the countryside; second, digging deep into the cultural connotation and making scientific planning; third, perfecting tourism facilities and improving the participation of farmers; last, establishing a benefit sharing mechanism.

Keywords: Rural tourism; Rural revitalization; Longmen County (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-8892-1_146

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DOI: 10.1007/978-981-15-8892-1_146

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