Understanding Psychographics in Tourism: A Tool for Segmenting Tourists

Sumedha Agarwal () and Priya Singh
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Sumedha Agarwal: Jamia Millia Islamia
Priya Singh: Jamia Millia Islamia

Chapter Chapter 12 in Future of Tourism in Asia, 2021, pp 201-212 from Springer

Abstract: Abstract Psychographic segmentation is related to people’s interests, personality, lifestyle, values and attitude. It is considered vital as it provides a narrower and targeted approach to study the consumers. The takeaways from the chapters are: the concept of psychographics and its applicability in the tourism industry, the importance of psychographic segmentation in tourism marketing, Psychographic Segmentation and Activities, Interests and Opinions (AIO), consumer delight and its relationship with market segmentation, and the psychographic behaviour of future tourists.

Keywords: Psychographics; Tourism; Tool; Technology; Segmentation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-1669-3_12

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DOI: 10.1007/978-981-16-1669-3_12

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