Family Tourism and It’s Future in the Post-COVID-19 Era

Azizul Hassan ()
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Azizul Hassan: The Tourism Society

Chapter Chapter 13 in Future of Tourism in Asia, 2021, pp 213-227 from Springer

Abstract: Abstract The purpose of this paper is to outline the interrelationships between social media and family tourism, followed by the conceptualization of humanistic management approaches. This study looks at family tourism as a post-COVID-19 arrangement that encourages family members to participate more actively in tourism activities, as well as its connections to social media marketing based on humanistic management approaches. This is a conceptual study supported by content analysis and intensive literature reviews. Results outline that the family is an important element of society that benefits tourism. Social media marketing can play an important role in promoting family-based tourism and supporting activities. Moreover, humanistic management approaches in social media marketing of family tourism remain active. Experience sharing is normal, with family members very often enjoying an experience and transferring their knowledge of it. In the post-COVID-19 period, tourism thus moves within a defined context of enjoying leisure times to the full, help from social media marketing.

Keywords: Family; Social media; Tourism; Marketing; Humanistic management approaches (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-1669-3_13

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DOI: 10.1007/978-981-16-1669-3_13

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