Green Marketing, Investment and Sustainable Development for Green Tourism

Md. Nekmahmud () and Maria Fekete-Farkas
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Md. Nekmahmud: Hungarian University of Agriculture and Life Sciences
Maria Fekete-Farkas: Hungarian University of Agriculture and Life Sciences

Chapter Chapter 21 in Tourism in Bangladesh: Investment and Development Perspectives, 2021, pp 339-361 from Springer

Abstract: Abstract Green tourism, a rapidly rising popular concept among tourists, investors, and other stakeholders in both developing and developed countries, offers sustainable, environmentally friendly, and socially responsible tourism services. This study aims to discuss the present scenario of the investment on green tourism and explains important driving forces for sustainable development of the tourism industry in the context of developing country’s concept such as Bangladesh. It also describes green marketing, promotional mix, investment policy in the green tourism industry, and sustainable tourism development (STD) in Bangladesh. Besides, this chapter highlights the ways and the reasons that government reacts to actual or potential investments on green tourism development in terms of environmental and sustainable development. In methodology, a qualitative sampling study by a systematic literature review analysis was conducted. More particularly, the PRISMA statement is used to comprehensively evaluate green marketing, green tourism, and sustainable tourism development in developing countries, reviewing 70 research papers in Scopus and Web of Science database. The systematic literature review and findings of the chapter are expected to encourage new investors, tourist agencies, financial institutions, and governments to raise investments on green tourism aiming towards providing customized green tourism service. Green tourism contributes to economic growth and protecting the environment and culture of tourist areas. Finally, the practical significance and recommendations are discussed in the concluding section.

Keywords: Green marketing; Green tourism; Green investment; Sustainable tourism development; Bangladesh (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-1858-1_21

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DOI: 10.1007/978-981-16-1858-1_21

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