Technology Application in the Asian Tourism Industry: Customer Relations
Meral Üzülmez ()
Additional contact information
Meral Üzülmez: Gastronomy and Culinary Arts, Osmaniye Korkut Ata University
Chapter 11 in Handbook of Technology Application in Tourism in Asia, 2022, pp 233-254 from Springer
Abstract:
Abstract Strategies created through tourism businesses require the implementation of new management approaches and techniques in order to provide customer loyalty and increase the number of customers in the long term. One of the most up-to-date approaches and techniques mentioned is the customer relations that places the customer at its center and aims to beyond customer satisfaction. Recently, the reasons for the frequent use of customer relations by tourism businesses are divided into two as structural change and technological developments in demand and competition. Therefore, it is technological developments in a sense that determines the development movement of customer relations. In this context, it can be said that technological practices/developments play a critical role as the driving force in the background of the new methods, approaches, and techniques such as relational marketing and personalized mass production that have emerged recently in the field of production, marketing, and sales. Tourism businesses, which implement customer relations applications by developing solutions that are integrated with the most effective technological applications, aim to create loyal customers finding the most profitable customers for them, reduce the operating and marketing costs by keeping these loyal customers, and thus increase profitability. In this context, it is aimed to reveal the technological applications of customer relations in Asian tourism market and the effect of technology on customer relations in this chapter.
Keywords: Technology; Technology application; Asian tourism; Customer relations (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_11
Ordering information: This item can be ordered from
http://www.springer.com/9789811622106
DOI: 10.1007/978-981-16-2210-6_11
Access Statistics for this chapter
More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().