Use of Innovative Technologies in the Promotion and Marketing of Asian Tourism Destinations: Sample of Turkey Destination

Murat Ödemiş ()
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Murat Ödemiş: Gumushane University

Chapter 26 in Handbook of Technology Application in Tourism in Asia, 2022, pp 559-577 from Springer

Abstract: Abstract In this chapter, it has been sought to illustrate what innovative technologies are mainly used in marketing and branding of Turkey destination, whether these tools are transformed into a competitive tool and what needs to be done in converting them to be competitive tools, which technological tools are in the forefront of the marketing of Turkey destination and whether websites and social media tools (such as Facebook, Twitter, Instagram) are effective in the promotion and marketing of Turkey destination. In addition, it has been explained whether the hospitality businesses operating in Turkey are actively using innovative technologies (websites and social media tools) and how beneficial they have been to the hospitality businesses up to now. The effectiveness of the innovative technologies used in booking, room sales, and hotel preferences has been appraised according to the available researches. Innovative technologies have been reexamined for the competitive position of Turkey destination, and suggestions have been put forward on how to use them more effectively.

Keywords: Promotion and marketing; Innovative technologies; Asian tourism; Turkey (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_26

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DOI: 10.1007/978-981-16-2210-6_26

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