A Pilot Study on the Indirect Effect of Syrian Construction Firms’ Innovation Orientation on the Tourism Industry

Alaa J. Kadi (), Ernawati Mustafa Kamal, Nor’Aini Yusof and Razan AlSakka
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Alaa J. Kadi: Olya Research & Training Center
Ernawati Mustafa Kamal: Universiti Sains Malaysia
Nor’Aini Yusof: Universiti Sains Malaysia
Razan AlSakka: Universiti Sains Malaysia

Chapter 30 in Handbook of Technology Application in Tourism in Asia, 2022, pp 645-667 from Springer

Abstract: Abstract This article aims to investigate the effect of influencing variables on Syrian construction firm’s performance throughout the conflict years and to propose a conceptual framework to interpret the probable correlations. The impact of eight primary barriers was measured in the study: technical, financial, process, psychological, management, cultural, environmental, and governmental barriers. The Cronbach’s alpha test is applied to determine the questionnaire’s reliability during the pilot test. Furthermore, the findings can assist local businesses and government agencies in comprehending the structure of the barriers, as a result guiding them toward future improvements and developments that are variously required for the country’s post-war reconstruction, particularly in the tourism sector.

Keywords: Innovation orientation (creation/adoption); Innovation barriers; Cronbach’s alpha test; Pilot study (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_30

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DOI: 10.1007/978-981-16-2210-6_30

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