Promoting Cultural Events in Indonesia Through Millennials: Lesson Learnt from Yogyakarta

Putu Diah Sastri Pitanatri () and Sabda Elisa Priyanto
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Putu Diah Sastri Pitanatri: Universitas Gadjah Mada Indonesia & Hospitality Department Bali Tourism Polytechnic Indonesia
Sabda Elisa Priyanto: Universitas Gadjah Mada Indonesia & Department of Tourism and Hospitality, Ambarrukmo Institute of Tourism (STIPRAM)

Chapter 33 in Handbook of Technology Application in Tourism in Asia, 2022, pp 699-724 from Springer

Abstract: Abstract As a world cultural tourism destination, Yogyakarta has become a magnet for those seeking diverse authenticity. In contrast to Bali, which is a melting pot for international tourists, Yogyakarta, as one of the unique regions of Indonesia, is infamous for its “Keraton” (Royal Family of Yogyakarta). With the dominance “Keraton” has made, cultural events are relatively rigid because it follows the royal rules. Nevertheless, cultural events taking place in this destination are dominated and driven by millennials. Regardless of the generation difference that exists, millennials have been able to conform to the kingdom’s stringent rules through the use of technology applications and digital marketing. Naturally, this implies that cultural activities held at this destination are generally successful. This study examines the concerns, challenges, and triumphs faced by technologically savvy millennials. Throughout the in-depth debate and joint literature reviews, it has become clear that cultural tourism and technology should not be made into a dichotomy. Instead, it should become an integral element of cultural preservation.

Keywords: Millennials; Cultural tourism; Technology; Digital marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_33

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DOI: 10.1007/978-981-16-2210-6_33

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