Indigenous Tourism: A Shift Toward Innovative Technology Application

Azizul Hassan (), Nazmoon Akhter and Isha Sharma
Additional contact information
Azizul Hassan: Tourism Consultants Network, The Tourism Society
Nazmoon Akhter: Faculty of Business Administration, BGC Trust University
Isha Sharma: Independent Researcher

Chapter 37 in Handbook of Technology Application in Tourism in Asia, 2022, pp 787-814 from Springer

Abstract: Abstract Indigenous tourism has widely expanded in many countries of Asia. From the very beginning of its introduction, a good number of issues have been accompanying this concept. In these years, indigenous tourism is granted as capable to have positive contributions toward tourism as one of the important industries of the national economy of a country. Medical tourism is also said as contributing to poverty alleviation. Innovative technology application in diversifying and creating appeal to indigenous tourism products can possibly help. While taking Bangladesh as the case, this conceptual study critically discusses indigenous tourism. The study outlines six indigenous tourism capitals such as natural, human, cultural, social, built, and financial capital that can be used as market product to develop indigenous tourism market niche. The study then shows relevant concerns with the innovative technology-supported indigenous tourism fair that can help indigenous tourism in terms of poverty alleviation of the indigenous people. The study then offers some basic marketing and promotion ideas that can support this concept. Results identified that indigenous tourism suffers from diverse issues, mostly political. However, the application of innovative technologies can support alleviating poverty in Bangladesh. Results also mention that good marketing communication and following effective market planning in relation to the application of innovative technologies can significantly have positive influences on indigenous tourism promotion and poverty alleviation. Again, indigenous tourism can help to alleviate poverty when effective and innovative technology applications are attached to it. The study suggests some generic marketing techniques with an example of a technology-supported indigenous tourism fair and concludes that indigenous tourism has immense prospects. However, the application of effective and good technologies is essential to bring the best out of it.

Keywords: Indigenous; Technology; Tourism; Poverty; Development (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_37

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DOI: 10.1007/978-981-16-2210-6_37

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