Technological Mediation in Tourism: A New Era Begins in Pakistan

Muhammad Jawad () and Munazza Naz
Additional contact information
Muhammad Jawad: Fatima Jinnah Women University
Munazza Naz: Fatima Jinnah Women University

Chapter 38 in Handbook of Technology Application in Tourism in Asia, 2022, pp 815-847 from Springer

Abstract: Abstract Customer adoption of technology (mobile, website, software, channels)-based tourism application is dynamic but ignored area in context of tourism research in developed and developing countries. To fill out the possible scope of such research gap, this study efforts to constitute the parameters after proposing the multi-mediation technologies elements to enhance the tourism in developing and developed countries. Explicitly, we applied partial-least-squares with structural equation modeling (PLS-SEM) on 786 responses collected from mobile-, website-, software-, and channel-based respondents who recently purchased and utilize tourism products using a different advance device(s). It was explored that TAM social presence, directly and indirectly, persuades tourist intentions toward technology-based tourism products. Furthermore, the results showed TAM the tourists’ observation of compatibility with technological elements and relative strengths of technology-based tourism products have insignificant influence on their intention to acknowledge. Findings and implications of this research provide new dimensions and areas to research communication and administrative significance. In the context of economics, the research described the basic knowledge TAM could increase income in tourism industry and create new jobs in the host country.

Keywords: Technology; Tourism; TAM; PLS-SEM; Multi-mediation (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_38

Ordering information: This item can be ordered from
http://www.springer.com/9789811622106

DOI: 10.1007/978-981-16-2210-6_38

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().