Technology in Tourism Marketing

Kaplan Uğurlu ()
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Kaplan Uğurlu: Kırklareli University

Chapter 4 in Handbook of Technology Application in Tourism in Asia, 2022, pp 69-113 from Springer

Abstract: Abstract Information and communication technologies (ICTs) have had a significant impact on the hospitality and tourism industry over the last decade, and they continue to be the main drivers of tourism. Tourism businesses make significant use of information technology for marketing purposes. This is true in the area of assisting in marketing decisions as well as in the area of communication and sales. Technology has helped to reduce costs, increase operational efficiency, and improve services and customer experience. Thanks to the availability of information technologies enabled by the Internet, such as websites and social networks in the tourism industry, it has become easier to implement marketing strategies for tourism products in a way that improves the quality of online service to effectively meet the needs of customers. Every aspect of tourism product features and tourism marketing features are significantly influenced by ICT. With the use of robots, artificial intelligence, and other automation systems being used in the manufacturing industry as well as in the tourism and hospitality industry, the use of these new technologies as both a product and a marketing tool has become prevalent in the marketing applications of tourism businesses. ICT, digitalization, and smart technologies seem to offer four important new opportunities to firms in today’s business world. These include developing new business, developing new methods to facilitate management, improving productivity, and gaining a competitive advantage. The study aims to highlight the benefits, contribution, and application areas of technology in the tourism, travel, and hospitality industry.

Keywords: Information and communication technologies (ICTs); Smart technology; Tourism marketing; Digital marketing; Tourism industry; Tourism 4.0 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_4

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DOI: 10.1007/978-981-16-2210-6_4

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