Use of Technology in Tourism: Challenges in Pakistan

Kalsoom B. and Mehtab Alam ()
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Kalsoom B.: COMSATS University
Mehtab Alam: Riphah International University

Chapter 40 in Handbook of Technology Application in Tourism in Asia, 2022, pp 877-897 from Springer

Abstract: Abstract Traveling is still revolving around the meaningful human interaction, among people, stakeholders, and the tourists. These tourists visit to sites through the travelers as technological advancement proves to be facilitative than creating impediments. The incident of evocative development of change in the traveling around the globe is because of increase businesses interdependence and the client’s adoption of technologies. It is also meeting the expectations of tourists and improving operational efficiencies. Further the movement of the tourism industry is continuous with the increase use of technology where commentators have categorized this transformative power in various categories. From the availability of the Internet to the digital divide and provisions of online cabs, there are compelling arguments about the presence of such amenities that boost the services of technology for exploring avenues in the tourism sector. As technology and tourism are accelerating in the same stride, their services can develop a shifting impact on many important facades of developing countries. In this regard, the well-thought-out study while using technology in tourism industry in Pakistan employed survey approach to deepening the knowledge about role of tourism in integrating resources and exchange services. The approach used is convenient for searching power tools of completing the tourism destinations. It shows the application of effective scientific knowledge of technology that is influential in maintaining the tourism discord. However, the challenges reflect those disparities are still existing in excess of the technology-based services, operative use of informatics, and the skills pertaining to computing devices. The potential of tourism industry in Pakistan is acknowledged and well supported by reputable organizations/stakeholders connected with this industry. It is recommended that employing the technological tools in the industry would be a positive use in tourism sector would be positive recipient for actors and services belongs to the industry. This will also reshape the digital tools and their valuable services for reducing the challenges of the hospitality and integration of technology into the tourism sector.

Keywords: Tourism; Technology; Challenges; Communications (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-981-16-2210-6_40

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