Mobile Applications and Tourism Experiences: Some Netnographic Explanations from Bangladesh

Azizul Hassan () and Md. Ashikur Rahman Avi
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Azizul Hassan: Tourism Consultants Network, The Tourism Society
Md. Ashikur Rahman Avi: Pabna University of Science and Technology

Chapter 42 in Handbook of Technology Application in Tourism in Asia, 2022, pp 927-951 from Springer

Abstract: Abstract Mobile applications (apps) in these days support tourists in many ways covering many facets of tourism product and service demands. As a relevant example, Bangladesh has recently witnessed a sharp growth in the Internet-based mobile telephony. Researching the effects of mobile apps in tourist service offer is not common. Thus, a research gap exists in this identified research area in the context of Bangladesh. Mobile apps are affecting tourism product and service in Bangladesh that is on a continuous growth that justifies to conduct this research. This research relies on netnography as a research tool with an aim to explore the trend of mobile app use for tourism services and products in tourism experience creation. Online users generally review comments for both accessing and purchasing a tourism products and services. Results identify very specific experiences generated from using mobile tourism products and services apps. In Bangladesh, these apps are contributing in positive tourism experience formation. Finding explores that tourist satisfaction stays higher from using attractive and useful mobile apps. Also, diversity in mobile apps is useful. On the other side, smartphone-based mobile app use has a sharp rise in Bangladesh. This research thus concludes that mobile apps in the Bangladesh tourism context offer positive service experience to the tourists.

Keywords: Mobile; Applications; Bangladesh; Tourism; Service; Experience (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_42

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DOI: 10.1007/978-981-16-2210-6_42

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