Big Data in the Hospitality Industry: Context, Opportunities, and Challenges in Sri Lanka

Samsudeen Sabraz Nawaz (sabraz@seu.ac.lk), Mubarak Kaldeen and Azizul Hassan
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Samsudeen Sabraz Nawaz: South Eastern University of Sri Lanka
Mubarak Kaldeen: South Eastern University of Sri Lanka
Azizul Hassan: Tourism Consultants Network, The Tourism Society

Chapter 45 in Handbook of Technology Application in Tourism in Asia, 2022, pp 1003-1018 from Springer

Abstract: Abstract Data is present and exists in every momentum of our lives and evolves into huge volumes. Big Data is rather a revolution of the twenty-first century aspiring for uplifting the living, working, and thought process through improved capabilities for decision-making. It encompasses huge amount of data collected from variety of technological surfaces and stored in a number of platforms enabling easy accessibility for an organization. It has a collection of novel technologies and architectures that pulls out the real value of such huge data economically. Data captured from various sources in organizations grows hugely, and we need innovative learning techniques to face the challenges of such massive data sets and make maximum use of them. It is obvious that Big Data application spreads in almost all fields including engineering and science. For governments and businesses, this Big Data is a valuable asset. Hence it is a worthy effort to define it with its main features and discuss the opportunities it offers and the challenges an organization might posed in terms of people, technology, organization, process, and management of data. Motivated by this objective, this chapter defines what Big Data is, the impact it has on its implementers, opportunities provided for the adopters, and challenges faced when an organization endeavors to implement or adopt this trending technology.

Keywords: Big Data; Hospitality industry; Knowledge-based organizations; Data mining (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-981-16-2210-6_45

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