Issues and Challenges in Technology Application in the Asian Tourism Industry

Chathura Jayawardena, Ahmad Albattat () and Adam Amril Jaharadak
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Chathura Jayawardena: Management and Science University
Ahmad Albattat: Post Graduate Centre, Management and Science University
Adam Amril Jaharadak: Management and Science University

Chapter 51 in Handbook of Technology Application in Tourism in Asia, 2022, pp 1125-1142 from Springer

Abstract: Abstract Increasing interaction of global travelers, diminishing skilled labor, growing popularity of online marketplaces, ubiquitous connectivity, and digital transformation of business bring unique challenges to the tourism industry. Recent literature on IT/IS and social science denotes the use of theoretical frameworks of innovation adoption to explore the behavioral relationship in varied subject areas. In recent years, technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) were identified as the most used innovation adoption theories over other predecessor frameworks. Both models’ theoretical outlook outlines behavioral elements that enable respective innovation to get diffused to respective settings, which is vital to orchestrate technology-based customer experience or create a business process in a modern business environment. Hence, this chapter signifies the theoretical and empirical outlook of both TAM and UTUAT in the Asian tourism industry, accompanied by the impact of innovation in addressing the modern challenges in the tourism industry.

Keywords: Innovation; Adoption; Asian tourism industry; Technology acceptance model (TAM); Unified theory of acceptance and use of technology (UTAUT) (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_51

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DOI: 10.1007/978-981-16-2210-6_51

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