Generation Y’s Perception of Travel Mobile Applications

Ahmad Albattat ()
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Ahmad Albattat: Post Graduate Centre, Management and Science University

Chapter 7 in Handbook of Technology Application in Tourism in Asia, 2022, pp 147-164 from Springer

Abstract: Abstract Amazing advancements in mobile technology have had a significant impact on the hospitality and tourist industries. Mobile applications have opened up new channels of promotion and interaction for destination marketing organizations, as well as hospitality and tourist enterprises. Simultaneously, mobile technology empowers consumers to create their own experiences by providing them with instant access to information regardless of time or place. This research attempts to identify Generation Y’s perception of travel mobile applications and the relationship with their usage behavior. Three hundred and thirteen surveys were given to Generation Y. Performance expectations, effort expectations, social influence, and enabling condition all exhibited a substantial and positive connection with use behavior among Generation Y, according to four independent factors. The findings also showed that the variables affect the perception of Generation Y in the use of travel mobile applications. The results of this research could enable hoteliers, tour operators, stakeholders, and the government to analyze the user’s perception of using travel mobile applications and also help in removing the flaws, while enhancing the technology system applications. The study found a direct influence on travelers’ intention which leads to Generation Y’s perception of travel mobile applications. To attract more clients that place a premium on social status and image, mobile application names must be distinctive. The applications will promote favorable word of mouth among potential users, allowing companies to achieve greater trust. Lastly, it would encourage the community to share useful information with others. Users do not have to go through the fuss in finding a solution to their information technology problems. The software developers also must develop applications that are user-friendly so that the consumers may continue to use the applications.

Keywords: Perception; Generation Y; Destination; Marketing; Mobile application (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_7

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DOI: 10.1007/978-981-16-2210-6_7

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