Ethitrade: Countering Challenges of Sharing Economy at the Base of the Pyramid Using Technology

Pradeep Kumar Hota (), Shouxiang Qiu () and Babita Bhatt ()
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Pradeep Kumar Hota: Australian National University
Shouxiang Qiu: Australian National University
Babita Bhatt: Australian National University

Chapter Chapter 12 in Sharing Economy at the Base of the Pyramid, 2021, pp 283-299 from Springer

Abstract: Abstract Sharing economy models at the base of the pyramid (BoP) context faces a range of challenges such as low literacy rate, lack of trust, unavailability of infrastructure, information asymmetry, and potential of unethical behaviors. Such challenges make it difficult for organizations to implement the sharing economy model in the BoP context. In this chapter, we trace the journey of Ethitrade, an organization created to facilitate ethical trade in the BoP context. We collected data from Ethitrade through several rounds of interactions over a year. The interviews were conducted with the organizational members and with key stakeholders of the organization. We found that Ethitrade addresses the challenges of sharing economy at the BoP by leveraging emerging technology. We discuss the implication of our work on theory and practice.

Keywords: Sharing economy; Base of the pyramid; Ethical trade; Technology; Digital social innovation; Blockchain (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2414-8_12

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DOI: 10.1007/978-981-16-2414-8_12

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