Technology Supported Tourism: A Study on the Buddhist Vihara at Paharpur in Bangladesh

S. A. M. Ziaul Islam () and S. M. Sadat Sajib
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S. A. M. Ziaul Islam: University of Chittagong
S. M. Sadat Sajib: University of Ferrara

Chapter Chapter 10 in Technology Application in the Tourism and Hospitality Industry of Bangladesh, 2021, pp 157-173 from Springer

Abstract: Abstract The aim of this study is to understand the engagement of a possible technology application in a religiously important tourist site in Bangladesh. In this research, Augmented Reality (AR) stays as the example of technology and the Buddhist Vihara at Paharpur World Heritage Site (WHS) as the site. This study then outlines sustainability issues generated from AR application and tourism on the Buddhist culture attached to this site. This study employed in-depth interviews for data collection in line with reviewing the existing literatures. Findings indicate that the tourists visiting this religiously important destination are typically keener to know the site. Interpretation of this site’s cultural background and richness followed by the local community engagements can help. Creating story for them can possibly turn a destination get a better position over its competitors and to narrate this within the audience through almost all marketing communications and channels. The Buddhist Vihara at Paharpur of Bangladesh is rather a sacred destination for Buddhism that can be interpreted with AR. Stakeholders, government officials and the local community representations can benefit. The study suggests that sustainability issues on the Buddhist culture from AR interpretation can be minimized with effective engagement of the local communities in the process.

Keywords: Tourism; Religion; Culture; Augmented reality; Sustainability; The Buddhist Vihara at Paharpur (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2434-6_10

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DOI: 10.1007/978-981-16-2434-6_10

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