The Role of Social Media as an Element of Tourist Motivation in Bangladesh

Samshad Nowreen () and Kazi Faruk Hossain
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Samshad Nowreen: University of Dhaka
Kazi Faruk Hossain: Jagannath University

Chapter Chapter 14 in Technology Application in the Tourism and Hospitality Industry of Bangladesh, 2021, pp 229-241 from Springer

Abstract: Abstract Social Media (SM) through the World Wide Web (www) is a very effective incorporation of innovative technology throughout the world. The application of SM is not only confined within a single aspect of human life rather its influences every sphere of the daily life. Like many other industries, application of SM in tourism industry is remarkably significant. SM fulfills the objectives of tourist and the travel agencies by contributing to flourish tourism industries by its user-friendly attributes. Recently, the influence of SM has been observed in the potential tourism industry of Bangladesh. This chapter depicts the role of SM in tourist motivation, which has been further analyzed from an inherited primary data. Total 200 university students aged between 18 to 24 years from three public universities had gone under questionnaire survey. The findings reveal that, SM has positive impact on tourist motivation on traveling, as SM helps the tourist to get necessary information for traveling, such as; destination selection, financial planning, accommodation, food, culture of the place etc. Therefore, along with the positive aspects of SM in tourism, the challenges regarding using SM in tourism industry have been identified as the young tourist faced. Recommendations have been formulated to ensure SM as a more reliable source for the tourist to make their decision of traveling through browsing in the SM.

Keywords: Social media; Tourist; Information motivation; Bangladesh (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2434-6_14

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DOI: 10.1007/978-981-16-2434-6_14

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