Social Media Platforms in Tourism: Advantages and Potential Challenges in Bangladesh

Sanjoy Kumar Roy, Bapon Chandra Kuri (), Sadia Afrin Ananya and Azizul Hassan
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Sanjoy Kumar Roy: Noakhali Science and Technology University
Bapon Chandra Kuri: Bangabandhu Sheikh Mujibur Rahman Science and Technology University
Sadia Afrin Ananya: Bangabandhu Sheikh Mujibur Rahman Science and Technology University
Azizul Hassan: The Tourism Society

Chapter Chapter 16 in Technology Application in the Tourism and Hospitality Industry of Bangladesh, 2021, pp 259-279 from Springer

Abstract: Abstract Social media evolves as such an influential platform for the travel loving people to mold the dream for their future travel decisions. The ability of the Internet to bring people under one umbrella leaving the border limitations is proved. Also, the development of regional networking infrastructure keeps people stay touched around the world. The common phenomena which are responsible for travel motivators to the future tourists involves sharing opinions about destinations, providing photos and sometimes their reviews after traveling different places. Bangladesh has experienced an expansion in domestic tourism in the recent years and it has become possible because of partial benefit from the digitalization programs across the country. These programs help future travelers to avail necessary information about their travel arrangements. The tourism industry has also been working on the promotion of their respective services through the online mediums to reach their target markets. This chapter discusses the available social media platforms, their usages in tourism followed by their effectiveness, advantages, and potential challenges in the specific context of Bangladesh.

Keywords: Social media; Technology; Domestic tourism; Bangladesh (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2434-6_16

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DOI: 10.1007/978-981-16-2434-6_16

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