Social Media Transforming Tourist Behavior: Leading Towards Overtourism

Manisha Solanky () and Sachin Gupta
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Manisha Solanky: Mohan Lal Sukhadia University
Sachin Gupta: Mohan Lal Sukhadia University

Chapter Chapter 4 in Overtourism, Technology Solutions and Decimated Destinations, 2021, pp 47-64 from Springer

Abstract: Abstract Most admired and exotic tourist destinations around the globe are distress from challenges posed by overtourism, which in turn affect the well-being of nature and humans. The causes of overtourism are many but social media can be considered as the foremost reason for overtourism in the era of web 2.0. This chapter aims to address the role of social media in transforming the behavior of tourist by descriptive research approach using secondary sources of information collected from e-resources, journals, articles, and books. It has been concluded from the literature analysis that social media plays a tremendous part in transforming the behavior of tourist due to the craze of user-generated content like reviews, selfies, photographs, visuals, and lots more. A positive attempt has been made to suggest ways to combat overtourism. Tourist behavior has been changed due to the novel coronavirus. Impact of COVID-19 on overtourism has also been touched to provide insight.

Keywords: Overtourism; Social media; Tourist behavior; Instagram; Blogs; User-generated content; COVID-19; Pandemic (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2474-2_4

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DOI: 10.1007/978-981-16-2474-2_4

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