Media Psychology in New Era Communication

Huzili Hussin (), Adila Ismail () and Mohammad Rezal Hamzah ()
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Huzili Hussin: Universiti Malaysia Perlis
Adila Ismail: Universiti Malaysia Perlis
Mohammad Rezal Hamzah: Universiti Malaysia Perlis

Chapter Chapter 6 in Service Excellence for Sustainability, 2021, pp 61-75 from Springer

Abstract: Abstract Over a decade ago, media psychology emerged as a branch of discipline in psychology which studies the interaction between media technology and human beings. Nowadays, the focus of study has a shift to look at the effects of media technology on a human being. The discussion had made a significant remark to discuss what technology had done to our society critically. Psychology is the key to understand the implications of technology. Media psychologists’ goal is to find the answers and solutions by combining an understanding of human behavior, cognition, and emotions. However, media psychology is not just concerned with content, but it looks at the whole system. Just as the reciprocal relationship between environment, behavior, and cognition, media psychology evaluates the system’s interactive process. The rapid development of technology has triggered a variety of reactions, from enthusiasm to distrust. As technology changes our lives, we are forced to change how we view the world. The key to media psychology is you learn to understand psychology and technology. The tools of media psychology help individuals to take responsibility and part of the system. It is the only way to develop better technologies and use them well.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2579-4_6

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DOI: 10.1007/978-981-16-2579-4_6

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