Critical Success Factors of Adopting Servitization Strategy

Anas Hasbullah () and Norani Nordin ()
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Anas Hasbullah: Universiti Utara Malaysia
Norani Nordin: Universiti Utara Malaysia

Chapter Chapter 7 in Service Excellence for Sustainability, 2021, pp 77-91 from Springer

Abstract: Abstract Currently, the industry focuses on technology and innovation to increase the capabilities and relevance to markets. However, there is an important strategy that needs attention, especially in the manufacturing sector, to improve the company’s performance. “Servitization” is a strategy to add value proposition to a product through service offerings. This chapter explores the concept of servitization strategy and identifies important factors to adopt the strategy. The concept of product and service is explained in this chapter, and the evolution of research related to this topic. Six critical success factors of servitization identify as the outcome of this study.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2579-4_7

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DOI: 10.1007/978-981-16-2579-4_7

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