Predict Strategic Pivot Points: Bose

Jieun Kim (), Buyong Jeong () and Daejung Kim ()
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Jieun Kim: Hanyang University
Buyong Jeong: Korean Intellectual Property Office
Daejung Kim: Hankyong National University

Chapter Chapter 10 in Patent Analytics, 2021, pp 127-138 from Springer

Abstract: Abstract A premium audio tech giant, Bose Corporation, has certainly moved away from its crown of premium sound products and pivoted a new vision for future innovations beyond sound, such as suspension seats, high-tech cooktops, audio AR sunglasses, and sleepbuds. Starting from MIT’s research laboratory, 50 years of intensive R&D endeavors and Bose’s pioneering spirits are evidenced in wide and deep patenting activities. In this regard, this chapter uncovers Bose’s strategic pivot points through patent network analyses.

Date: 2021
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DOI: 10.1007/978-981-16-2930-3_10

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