Learn to Build Design Innovation Team: Samsung Versus LG

Jieun Kim (), Buyong Jeong () and Daejung Kim ()
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Jieun Kim: Hanyang University
Buyong Jeong: Korean Intellectual Property Office
Daejung Kim: Hankyong National University

Chapter Chapter 13 in Patent Analytics, 2021, pp 161-172 from Springer

Abstract: Abstract For nearly 50 years, Samsung and LG Electronics have been in fierce competition to take the lead in the consumer electronics market. This chapter explores their competitive landscape using in-depth network analysis of co-inventors and the Locarno classifications in their design patents filed between 2014 and 2017 in Korea. This case study juxtaposes the clusters of design teams, product line-ups, and core inventors of both companies and examines their different product diversification strategies and collaboration patterns.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2930-3_13

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DOI: 10.1007/978-981-16-2930-3_13

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