Is Trademark the First Sparring Partner of AI?

Jieun Kim (), Buyong Jeong () and Daejung Kim ()
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Jieun Kim: Hanyang University
Buyong Jeong: Korean Intellectual Property Office
Daejung Kim: Hankyong National University

Chapter Chapter 14 in Patent Analytics, 2021, pp 175-186 from Springer

Abstract: Abstract The rapid growth of global trademark filing activities poses a great challenge to monitor, protect, and manage trademarks effectively. Recent developments in computer vision and natural language processing have significantly improved the performance of trademark similarity search resolving the complexity of trademarks with respect to their visual, aural, and conceptual features. This chapter reviews the state-of-the-art AI advancements and their implementation in the trademark domain. Finally, a use case guides how AI-powered trademark search tools incorporate brand protection and mitigate risks of infringements for global businesses.

Date: 2021
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DOI: 10.1007/978-981-16-2930-3_14

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