Cross-Cultural CSR Strategy

Young Won Park () and Ye Jin Park ()
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Young Won Park: Saitama University
Ye Jin Park: INSEAD

Chapter Chapter 2 in Corporate Social Responsibility and Entrepreneurship for Sustainability, 2021, pp 11-26 from Springer

Abstract: Abstract A key challenge that global entrepreneurial ventures face is customizing their CSR practices to meet their customer’s demands across markets. We provide a strategy that explicitly takes into consideration the firm and local context’s cultural fit and how culture may affect the global adoption of CSR practices.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-3460-4_2

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DOI: 10.1007/978-981-16-3460-4_2

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