CSR Advocacy and Organizational Change: Perspectives from Within the Firm

Young Won Park () and Ye Jin Park ()
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Young Won Park: Saitama University
Ye Jin Park: INSEAD

Chapter Chapter 4 in Corporate Social Responsibility and Entrepreneurship for Sustainability, 2021, pp 51-69 from Springer

Abstract: Abstract CSR managers are often perceived as relatively powerless actors within the firm. Using in an inductive case study method, we identify how firms who care about social responsibility can challenge the profit-centered corporate narrative to advocate for greater CSR-business model integration.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-3460-4_4

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DOI: 10.1007/978-981-16-3460-4_4

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