Enlightenment of the Kennedy Space Center of the United States to Development of Space Tourism in Hainan, China

Xiaochun Wang, Zhenwei Wang () and Zuo Zhang
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Xiaochun Wang: School of Public Administration, Hubei University
Zhenwei Wang: School of Public Administration, Hubei University
Zuo Zhang: School of Public Administration, Central China Normal University

A chapter in Proceedings of the 25th International Symposium on Advancement of Construction Management and Real Estate, 2021, pp 1549-1565 from Springer

Abstract: Abstract The international influence of Hainan International Tourism Island is not high, which need to create special tourism products to increase their international influence and competitiveness. Aerospace tourism is a new hot spot for sustainable tourism. The construction of Wenchang Space Theme Park in Hainan, China, will greatly enhance the international appeal of Hainan tourism. Kennedy Space Center is the world’s most open space center, and its successful operation experience can provide reference for Wenchang’s aerospace tourism development. Based on the development experience of the Kennedy Space Center, combined with the existing actual conditions in Hainan, the following suggestions are made for the development of space tourism in Hainan (1) Hainan International Tourism Island should identify the development orientation, build the Center of National Aerospace Science and Technology Education under global and open horizon, through the education and publicity of aerospace in order to promote the development of the space tourism market gradually; (2) It is also should be supposed to enhance the plan positioning, to integrate the tourism resources of the northern part of Hainan Island, and to create a new growth pole Hainan tourism; (3)At the same time, it should deepen the product orientation, make a deep integration of tropical coastal resources and space tourism, create a unique tourism product which the other places difficult to copy. (4) it also should be supposed to strengthen infrastructure construction, to get rid of the obstacles which can hinder the coordinated development of the island, in order to provide the shoring of foundation for resource complementarity and visitors interacting of the island. (5) At last it should build a high level of space center official Website, the official microblogging, WeChat and other networks and new media, carry out overseas marketing actively, and expand the influence of the international market constantly.

Keywords: Space tourism; Kennedy Space Center; Wenchang Satellite Launch Center; Enlightenment (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-981-16-3587-8_106

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