Utilization of New Technology in Incumbents—Development of Hybrid Products by Outsourcing 3DCG

Takeyasu Ichikohji ()
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Takeyasu Ichikohji: Tohoku University

Chapter Chapter 7 in A Development Strategy for Hybrid Products, 2022, pp 109-126 from Springer

Abstract: Abstract In the previous chapter, a case study of Toei Animation, a large established company with a long history, was examined for its hybrid product development with in-house 3DCG. In this chapter, we will examine the case of hybrid product development while outsourcing 3DCG. Then, two cases of outsourcing and in-house production of new technology will be compared.

Date: 2022
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DOI: 10.1007/978-981-16-4353-8_7

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