Strategies to Enhance the Development of Organic Coffee to Support Local Economic Resource Growth. The Case of Wonokerso Village, Temanggung Regency, Central Java, Indonesia

Alfina Handayani
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Alfina Handayani: Regional Planning Research and Development Agency of Central Java

A chapter in Community Empowerment, Sustainable Cities, and Transformative Economies, 2022, pp 639-656 from Springer

Abstract: Abstract The development of organic coffee in Indonesia has been progressing insignificantly, although the country is one of the leading coffee producers. One of the reasons slowing down the development of Organic coffee is because the farmers encounter several obstacles at the farm. This study aims to create strategies for the development of organic coffee in Wonokerso Village because there have been previous researches and the location for some superior coffee clones since 2004 from the Indonesian Coffee and Cocoa Research and organic coffee demonstration plot in farmer’s land. This study was conducted in Wonokerso Village in 2019. Through in-depth interviews and analysis by Strengths Weaknesses Opportunities and Threats (SWOT) and strategy formulated by Treats Opportunities Weaknesses Strengths (TOWS) matrix, data collection was conducted. The respondents consisted of coffee farmers, extension workers, and village officials in Wonokerso. The results show that developing organic coffee is in quadrant III (turn around), which means weaknesses are higher than strengths. Potential opportunities are much more than threats. Strategies include increasing the standardization of organic coffee quality, price guarantee, and improving productivity. The action plan that should be implemented, firstly, facilitating the organic coffee certification. Secondly, establishing Village-Owned Enterprises that accommodate, process and market organic coffee directly to consumers, and lastly, improving technology adoption by training and technology incentive.

Keywords: Strategy; Organic coffee; SWOT analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5260-8_35

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DOI: 10.1007/978-981-16-5260-8_35

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