Theories Used to Explain the Framing Effect

Kazuhisa Takemura
Additional contact information
Kazuhisa Takemura: Waseda University

Chapter Chapter 11 in Behavioral Decision Theory, 2021, pp 147-157 from Springer

Abstract: Abstract Chapter 10 introduced empirical studies of the framing effectFraming effect. This chapter will explain the reasons why the framing effect occurs. Tversky[aut]Tversky, A. and Kahneman[aut]Kahneman, D. (1981) explained the framing effectFraming effect based on prospect theoryProspect theory (Kahneman & Tversky,[aut]Tversky, A. 1979, Tversky & Kahneman, 1992), which they proposed. This chapter will first use this prospect theory to explain the framing effect, and subsequently use the contingent focus[aut]Takemura, K model (Takemura, 1994; Takemura & Fujii, 1999, 2015)––an[aut]Fujii, S. alternative explanation to prospect theory––for the explanation and introduce the empirical research related to this model.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5453-4_11

Ordering information: This item can be ordered from
http://www.springer.com/9789811654534

DOI: 10.1007/978-981-16-5453-4_11

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().