Technology Application in the Japanese Tourism Industry: Destination Promotion

Shunsaku Hashimoto ()
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Shunsaku Hashimoto: University of the Ryukyus

Chapter Chapter 14 in Technology Application in Tourism in Asia, 2022, pp 241-253 from Springer

Abstract: Abstract In this part, focusing on Okinawa as one of the attractive resorts in Japan and examine how the hotel industry uses technology applications for destination promotions. Recently Okinawa is remarkably developed in tourism. Especially in Onna-son, during several years, many hotels had been constructed. How do these hotels use technology application and promote attractive the hotel? Investigating these hotels, verifying the results, and presenting the effects and challenges of destination promotion. Two hotels are targeted for this research: Hyatt Regency Seragaki Island and Halekulani Okinawa. Both of these hotels are famous in the world. These new hotels are constructed in the last 2 years in Okinawa. The research method is mainly adopted interview and analysis. Firstly, interviewing Manager in these hotels. Secondly, analyzing the results of the interview, extracting common points and differences. Finally, these results, showing what effects there are and what challenges there are. As a result, the first thing that was recognized was the importance of the facility management system. It is the system that manages the facilities that support the system directly related to the guest, and it is said that the system directly related to the guest such as reservation, accommodation, customer management will function effectively for the first time when this system functions effectively. In addition, in a system directly related to guests, it will not function effectively unless the core system and subsystems are closely linked.

Keywords: Okinawa; Hotel industry; Facility management; PMS; Cooperation (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5461-9_14

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DOI: 10.1007/978-981-16-5461-9_14

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